The picture opens on a young business-man in his sports dress with his back closed front door. He is about to go for a run, not very keen on it. The young man is slowly running along the road in front of his house. When he turns around the corner at his house he notices someone on the opposite side of the road: three youths who apparently cheer him: they whistle and clap their hands as if trying to motivate him.
A few yards away from him there are two pretty young girls, one of the girls forms a fist and tries to motivate him with a cheerful grimace, theother one throws him a flirty look. Puzzled and slightly overtaxed, our young man easily gets onto the cycle path and is almost run over by a cyclist. After entering a park, the young man jogs along a lake. He still looks puzzles. Suddenly a group of young joggers appears from a side path who promptly tail our jogger. As if he were their ‘leader’ they part behind him to his left and right, thus taking him in their midst. Our runner notices it and slightly turns his head to look behind over his shoulder.
Then he focuses the path before him and speeds up. The young joggers behind him follow him. Someone is calling something that our runner cannot make out. It sounds like: “YEAH! RUN MAN! RUN!“. With a determined look on his face, our runner starts to run with full power. After a while he is exhausted and out of breath and stops at a crossing. The horde of runners behind him is still quite distant. He suddenly hears someone calling “Hey!” – it’s the cheering call of a young jogger only a few yards away from him. He seems to hold something in his hand. Puzzled but in a reflex our runner catches the bracelet and inspects it. A lettering is engraved in the bracelet. Bold letters say: “Make the Difference“.
Storyboard
